Our Approach

Companies and their leaders continually face both the promise and the risk of an uncertain future. Even if the current health of the business is sound, that doesn’t always translate to sustained growth and success going forward.

That tension – between performing today and preparing for the future – can push the company to new heights…or create cracks in the foundation. To create sustained longevity – the ability of a company to perpetually and consistently perform and prepare – a business owner must have the judgment and the tools to identify the best path into that uncertain future, and know how to align the business with that path.

In doing so, that owner can literally win the future, realizing the ultimate rewards and fulfillment that come with it, both personally and professionally.

In nature, phimation is the natural process by which organisms balance the needs of future growth and current function. In business, there is no natural evolutionary force at work…so it takes the clarity of working with Phimation to create it. Phimation clients take control of their company’s evolution, from small start-ups to ongoing enterprises.

Starting by correctly identifying the real root of a company’s opportunities and challenges, Phimation helps clients create a clear path that is both sophisticated and practical in order to win the future while maintaining the present. Understanding the complexity of each situation allows for the correct plan to be developed.

Simple plans for simple issues, complex plans for complex issues.

Sophisticated, Practical Strategy

Simple solutions for simple problems, complex thinking for complex issues.

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Organizational Clarity

Aligning the entire business and culture around a clear, common vision.

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Judgment and Wisdom

Making the right decisions…and knowing the right time to make them.

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