Market, Marketing and Sales
As business grows, it must shift from selling to customers to marketing to markets.
Marketing needs to play a bigger role, your sales process needs more definition, and you can no longer treat your customers as totally unique (or all the same).
Often times, companies are not thinking about their marketing and sales strategically, and as a result, they are not as profitable as they could be. They undercharge for their offerings, don’t deal with the right customers, give up control of the market to their competitors, and underperform in a number of other ways.